Marketing
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About

Neal Gorevic

Now: Building the future of open money
Previously: Bringing the world's music and podcasts to everyone
Before that: Shaping the digital future for world-class brands

Experience

Chief Marketing Officer
2022 – Present
Global Head of Consumer Marketing
Global Head of Marketing Strategy
2016 – 2022
Analyst → Group Strategy Director
2006 – 2016

Select Work

Awards

★ Web3 Marketing Trailblazers Named to Ad Age's inaugural class in recognition of efforts as CMO of ConsenSys. 2023
★ Best Mobile Visual Design Only You Spotify 2022
★ Brand Strategy Only You Spotify 2022
★ Integrated Campaign 2021 Wrapped Spotify 2022
★ Viral Marketing 2020 Wrapped Spotify 2021
★ Integrated Mobile Experience 2020 Wrapped Spotify 2021
★ Media Streaming Listening Together Spotify 2021
★ Best User Experience Your 2017 Wrapped Spotify 2018
★ Best Use of Native Advertising Fact-Checking 2017's Biggest Songs Spotify 2018
★ Best User Experience (Honoree) MetaMask Portfolio Consensys 2024
🥈 Silver — Best Use of Technology MetaMask Learn Consensys 2023
🥈 Silver — Education or Literacy Platform MetaMask Learn Consensys 2023
🥈 Silver — Branded Content or Collaboration MetaMask Learn Consensys 2023
★ Best Brand Integration Web3 Features Consensys 2023
★ Best Design – Aesthetic Website & Mobile Site Craft Consensys 2023
🦁 Gold Lion Personalized Storytelling Spotify Wrapped 2022 On-Platform Experience 2023
🦁 Bronze Lion Digital Craft Spotify Wrapped 2022 design showcasing individual listening identity 2023
🦁 Bronze Lion Entertainment for Music FC Barcelona El Clásico Kit campaign 2023
◆ Shortlist Social Data & Insight Spotify Year in Music (precursor to Wrapped) 2015
◆ Shortlist Creative Data Storytelling Spotify Year in Music campaign 2015
◆ Muse Award — Platinum Consensys marketing team 2023
◆ Communication Arts Interactive Annual 30 MetaMask Learn 2023
◆ The One Show Spotify Year in Music / Wrapped platform 2023
◆ CLIO Awards Spotify Wrapped campaign 2023
◆ ADC Annual Awards Spotify in-house creative and marketing work 2023
◆ D&AD Awards Spotify marketing strategy and planning work 2019
◆ Shorty Awards — Finalist, Music Spotify Year in Music Razorfish for Spotify 2015
◆ MediaPost OMMA — Integrated Online Campaign Spotify Year in Music 2015
◆ Epica Awards Spotify creative work 2015
◆ London International Awards Spotify creative work 2015

Recent Press

Ideas

What We're Learning Rebuilding Our Marketing Team Around AI
AI doesn't just change what you can produce—it changes how information flows, how decisions get made, and how teams coordinate.
May 20, 2026

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